REO Times

4 Real Estate Tools, All In OnePlace, That Will Put You On The Path To Success!

reobrighton — Mon, 01 Aug 2011 14:17:36 +0000

Real Estate One provides a comprehensive business management platform to all of its agents, called OnePlace. The name says it all – all the tools and everything you need, from education to follow up, is in OnePlace. I’ve picked just four of the many tools that I believe will put you on the path to success.

Contact Management

All the pieces to manage your relationship with your clients, from lead creation to closing, all in one place.

Central storage for contacts
Generate marketing pieces to contacts
Create “set and forget” marketing campaigns to contacts

Custom Marketing Materials

Prospect and market to customers and potential client throughout the contact life cycle.

Email-able and printable property flyers
Postcards/eCards
Automatically send sellers their listing activity report
Personalized emails

Comparable Market Analysis (CMA)

Generated directly from OnePlace with the following features:

Wizard/step-by-step based CMA setup
Search for comparables or enter MLS numbers of comps
Create notes on properties and create unlimited adjustments per property
Subject property data populated from MLS
Save customized profile and background data
Create custom CMA packages
Multiple photos displayed with each comparable

First to Know

You and your clients can get information on new or existing listings faster, smarter and more personalized by receiving info on only what you ask for and accessing it wherever you are with any of our 1st to Know tools: email, text, phone, mobile web, & iPhone.

For more information regarding OnePlace or any of these tools contact your offices’ eMarketing Coordinator.

The Snowpocalypse Is Here…Some Useful Tips Of How To Survive A Blizzard!

reobrighton — Tue, 01 Feb 2011 17:56:53 +0000

This is a satellite photo of the storm hitting the U.S. right now!

So what exactly/how should you survive the storm of the century? If you find yourself….

Outside

Seek some form of shelter immediately. Blowing winds can cause the wind chill to reduce your core body temperature to dangerous levels. The risk of frostbite and hypothermia increase every minute you are exposed to the cold weather.
If you are wet, try to get dry. Lighting a small fire will not only provide warmth, but will enable your clothing to dry out.
Deep snow can actually act as an insulation from the wind and cold temperatures. Digging a snow cave can actually save your life.
Stay hydrated, but do not eat snow. You need to melt snow before eating it. Your body must still heat the ice and melt it. Instead, gather snow in some sort of vesicle and attach it to your body for a slow melting process. A canteen inside your coat, but not directly next to the skin will speed the melting process.

In a Car or Truck

Never leave the vehicle. If you are stranded, the vehicle offers a form of protection from overexposure to the cold. A single person walking through the snow is also harder to find than a stranded car or truck.
It is okay to run the car for short periods to provide some heat. Remember to crack the windows a small amount to allow for the circulation of fresh air. Dangerous exhaust fumes, including carbon monoxide, can build up very quickly. This is especially true if the tailpipe is buried in the snow.
Keep yourself moving. A car offers little room for you to keep your blood flowing, but exercise is a must. Clap your hands, stomp your feet, and move around as much as possible at least once an hour. In addition to keeping your body moving, keep your mind and spirit from wandering too far into gloom. While potentially dangerous situations are not a time of joy, keeping yourself from added stress will allow you to make smarter decisions when necessitated.
Make the car visible for a rescue. Hang bits of bright colored cloth or plastic from the windows. If the snow has stopped falling, open the hood of the car as a signal of distress.

At Home

If the electricity goes out, use an alternative form of heat with caution. Fireplaces and kerosene heaters can be dangerous without proper ventilation. Keep children away from any alternative heat source.
Stick to one room for heat and close off unnecessary rooms in the house. Make sure there are no air leaks in the room. Keep sunlight streaming through the windows in the day, but block all windows at night.
Keep hydrated and nourished in case the heat is out for an extended period. An unhealthy body will be more susceptible to the cold than a healthy one.
Pets must also be protected from the cold. When temperatures drop below freezing, outdoor pets should be moved indoors or to a sheltered area

December Statistics and 2011 Predictions

reobrighton — Fri, 21 Jan 2011 15:36:33 +0000

Company Totals	10-Dec	Full Year 10′
# of Buyers to Open Houses	703	29,286
# of Showing Appointments	9,229	194,997
# of Homes Sold/Leased	1,040	17,669
# of Web Inquires (Unique Visitors)	130,730	1,949,753
# of Mortgage/Title/Insurance Closings	603	8,962

Dear Team,

December Pending Sales were at a relatively strong pace, giving us more market momentum going into 2011 than we had into 2010. Overall we are seeing what appears to be a trend towards a stable market in terms of inventory levels and sales pace. It is also a reasonable window into what we can expect in 2011, an active buyer market with sales near 2010 levels (possibly slightly lower without the tax credit help of 2010). The months supply of inventory (MSI) is still running over 6 months, putting the market on the Buyers side, however it dips closer to 5 months in the under $100,000 range, but still over 24 months in the over $500,000 range. Which means price appreciation is still a year away for the lower priced areas and more for the higher priced markets. So should buyers wait? As we have said may times, it is pretty clear we have hit the market bottom, and although appreciation won’t be taking off soon, interest rates will certainly rise, as they have already. A 1% rise in rates wipes any savings from a 10% price drop and it is far more likely that interest rates will rise by 1% than values will fall by 10%. Also, with an FHA loan, buyers will lock in a low interest rate that is assumable when they sell their home. In five years, a 4.75% rate will make your home more saleable when the rates are at 6.5%.

Also, keep in mind that there are thousands of former homeowners, who were forced to sell and now lease and whose credit is now repaired and ready to take the homeownership plunge. In the most recent NAR surveys, the vast majority of people who lost their homes due to financial hardship are still looking to own another home first chance they get.

2010 was the fifth year of our “new normal”, where most sales required 2-3 negotiations (to the buyer, the appraiser, the lender) and considerably more time. We worked extra hard, but there has not been a time when we have been needed more by our clients. Through it all you closed more transactions than ever before in our 81 year history!! We are one of only five brokers among the Real Trends 500 to show an increase in sales associate productivity! You worked hard for your clients and it showed in our collective success rates.

Thank you for a great 2010 and an even stronger 2011

Dan

So You’ve Decided To Blog!

reobrighton — Thu, 20 Jan 2011 19:34:36 +0000

So you have been thinking about blogging have you? Maybe you attended this morning’s class on blogging 101 or are planning to attend one of Scott Gaffan’s webinars on blogging. Regardless, successful use of a blog can have huge implications for your business. Scott G. couldn’t have said it better in a recent blog post “Blogging is a fantastic way to attract attention from search engines and to build a site full of information and resources for your potential clients. Although it does take a serious time commitment, the rewards, when done correctly, can be well worth the effort. Blogs, due to the fact that they’re updated frequently, attract more attention from search engines. Blogging can be a very powerful tool for assisting sales associates in ranking high on keyword searches and establishing online authority.”

By now, you may be a little bit overwhelmed… But that is what I’m here for! Schedule a meeting with me at your convenience and I can assist you with everything from creating your blog to publishing your first post! View this great blogging tutorial created by WordPress to give you a head start!

YTD Activity for November 2010

reobrighton — Tue, 04 Jan 2011 15:37:10 +0000

Meet Our eMarketing Team

reobrighton — Mon, 11 Oct 2010 20:33:59 +0000

Our eMarketing team is here to help you with all of your marketing and tech needs! Schedule a meeting with them today to develop and implement a successful marketing strategy! Best of all – it’s absolutely free! Real Estate One is committed to providing its agents with cutting edge tools and technologies to help them stay one step ahead of the competition.

Meet the eMarketing Team

Alex Hamilton

Devin Ross

Call or email the brighton office to schedule a time slot with either Devin or Alex and let them help you grow your business!

(810) 227-5005

brighton@realestateone.com

YTD Activity for July 2010

reobrighton — Thu, 26 Aug 2010 18:27:12 +0000

10,368 Homes Sold/Leased
1,183,485 Website Visitors
118,049 Showing Appointments
17,946 Buyers Visiting Open Houses
38 Sales Associates Sold Over $1 Mil in July

The Best Pleace to Sell Your Home Is Where the Most Homes Are Sold!!

Livingston County Market Share

reobrighton — Wed, 25 Aug 2010 16:56:13 +0000

Total Company Summary – June 2010

reobrighton — Thu, 22 Jul 2010 20:56:32 +0000

152,523 Web Inquires (Unique Visitors)
2,722 Buyers Attending Open Houses
16,980 Showing Appointments
1,559 Homes Sold/Leased

Maximize Your Webone Website

reobrighton — Wed, 21 Jul 2010 17:31:30 +0000

WebOne and the Real Estate One Family of Company’s Intranet
When was the last time you updated your website?
This webinar is great for existing agents that would like to learn how to get more from their WebOne website and it also serves as an excellent introduction to WebOne for new agents. Setting up and customizing your WebOne website, the listing manager, adding and managing 1st to know contacts, listing and website statistical reports, adding social networking links, creating listing videos, reverse prospecting and acquiring a domain name are all covered in detail.

Thu, Jul 22, 2010 10:00 AM – 11:30 AM EDT

Thu, Jul 22, 2010 1:00 PM – 2:30 PM EDT

Once registered you will receive an email confirming your registration
with information you need to join the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP, 2003 Server or 2000

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer